Recently the city of San Francisco was forced to remove local ads at city Bus stops. These adds feature, what is perhaps a Madison Ave first. These ads incorporate technology that produced a familiar smell to entice riders. The ad, produced by the California Milk Processor Board included the smell of chocolate chip cookies.

So why was the city forced to remove the ads? Apparently the ads were viewed as offensive to the city’s bums homeless, because the homeless can’t afford chocolate chip cookies. Well I can’t afford a private jet, does that mean Gulf Stream should be prevented from advertising the merits of their products.

Quite a few Americans can’t afford $600 FOR A Playstation 3 (if they can find one), does that mean Sony should cease all marketing efforts? When does it end, sadly, in San Francisco the answer is never.